![]() ![]() In years past, millions of followers and the most aesthetic Instagram feed ruled the game. The biggest trend I believe we’ll see in the creator economy this year is the rise in the power of the micro-influencer. Small audience and great engagement? It’s your time to shine! This year more brands are starting to value follower engagement over following size. Micro-Influencers Will Step into the Spotlight Ready to move on to the wordy bit now? Let’s do it… 1. 78% of consumers have discovered a new product while watching creators’ videos.15% of consumers subscribe to a creator’s membership site which is 8% higher since the beginning of 2021.41% of US creators use websites or blogs to connect with their audiences off of social media.Creator economy startup investments were estimated to have hit $5 billion in 2021 alone.Creators are most likely to be young (63% Gen Z), and female (48%).Of the 50 million creators worldwide, 46 million are amateur creators (92%), and 4 million are professional creators (8%).The global market size valuation for influencer marketing is estimated at $13.8 billion, more than double what it was in 2019.The entire creator economy’s estimated valuation is around $104.2 billion.Here are 8 statistics that will give you a glimpse into the significance of the creator economy in 2022… The Creator Economy: What Do The Numbers Say?īefore we get into predictions of what’s to come, let’s get up to speed on where we are now. If you’re strapped in and ready to read from start to finish, just keep on scrolling. NFTs Will Be An Additional Stream of Revenue.Gen Z Creators Will Blaze Employment Trails.Ecommerce Will Transform Creators into Brands.Monetization Tools Will Innovate Around Creator Needs.Community Will Offer Creators Stability.Micro-Influencers Will Step Into the Spotlight. ![]() ![]() Just click on any of the links below to skip to the topic you’d like to know more about… Strapped for time? We’ve compiled a list of the gist. We’ve collaborated with 10 experts to share their predictions for the creator economy’s biggest trends in 2022.įrom content monetization to NFTs, we’ve covered it all. ![]()
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